|about qdesign services portfolio intellectual partners contact|
|What in the world is
Q thinking? Good question, but we have
an even more
fundamental question: What if?
Qdesign conducts a complete product line analysis, asking questions regarding information such as target market, line completion and gaps. The team also analyzes the competition based on the same standards, including pricing issues, as well as the design criteria, ensuring it fits within the client’s corporate identity and direction while always keeping their vision in mind.
After conducting a market analysis, Qdesign gains a thorough understanding of the clients’ requirements and vision, then develops corresponding criteria before proceeding with the design process, which helps the experience run more smoother and efficiently. The Qdesign team monitors the criteria throughout the process, making sure it is being followed to the correct specifications and target pricing.
Qdesign assists clients in moving through this phase of development, utilizing both in-house and outside resources, if required, to ensure the product is built according to the specifications outlined in the design criteria.
In today’s global economy, manufacturers might be looking for new, creative and cost-effective ways of bringing products to the marketplace. Qdesign has abundant resources to assist in sourcing products through this global network.
Qdesign develops strategic alliances with manufacturers to become a part of the in-house team. If off-shoring manufacturing appears to be the best option for the client, Qdesign can help in the sourcing and evaluation process.
Qdesign develops distribution strategies based upon the following criteria: specific markets, direct or indirect sales forces and sales compensation plans for both direct and indirect distribution. Qdesign also helps develop both short- and long-term sales plans.
International Distribution Strategies
In addition, Qdesign provides distribution services for international manufacturers seeking to distribute products in the U.S. market. Qdesign can play a key role by establishing key distribution partners and representatives as well as support services for literature, pricing, collateral and other branding materials. Specific plans are developed for specific products within a variety of market segments including: contract, hospitality, higher education and healthcare. Qdesign can help international furniture manufacturers open doors to the U.S. market.
Branding | Marketing
Qdesign helps clarify and convey our clients' key messages. Q's intellectual partners include richly experienced communicators, videographers, graphic and web designers, social networking marketers and public relations professionals and strategists. Qdesign can develop and implement marketing and branding programs that can raise profitability and the company's profile in their market.