Product Rationalization
Qdesign conducts a complete product line analysis, asking questions regarding information such as target market, line completion and gaps. The team also analyzes the competition based on the same standards, including pricing issues, as well as the design criteria, ensuring it fits within the client’s corporate identity and direction while always keeping their vision in mind.

Product Development
After conducting a market analysis, Qdesign
gains a thorough understanding of the clients’ requirements and vision, then develops corresponding criteria before proceeding with the design process, which helps the experience run smoother and more efficiently. The Qdesign team monitors the criteria throughout the process, making sure it is being followed to the correct specifications and target pricing.

Product Engineering
Qdesign assists clients in moving through this phase of development, utilizing both in-house and outside resources, if required, to ensure the product is built according to the specifications outlined in the design criteria.

Product Sourcing
In today’s global economy, manufacturers might be looking for new, creative and cost-effective ways of bringing products to the market place. Qdesign has resources to assist in sourcing products through this global network.

Manufacturing
Founded in 1994 by Mark Stenftenagel and Sal Graziano, Qdesign [formerly Quicksilver Design] is the product design subsidiary of Whitney Inc.,
a full service architectural and interior design firm in Chicago, Ill., USA. With over 70 combined years of experience in commercial.

Distribution Strategies
Qdesign develops distribution strategies based upon the following criteria: specific markets,
direct or indirect sales forces and sales compensation plans for both direct and indirect distribution. Qdesign also helps develop both short- and long-term sales plans.

International Distribution Strategies
In addition, Qdesign provides distribution
services for international manufacturers
seeking to distribute products in the U.S. market. Currently, Qdesign can play a key role by establishing key distribution partners and representatives as well as support services for literature, pricing, collateral and other branding materials. Specific plans are developed for specific products within a variety of market segments including: contract, hospitality, and healthcare. Qdesign can help international furniture manufacturers open doors to the
U.S. market.

Branding | Marketing
Qdesign helps decipher what the client’s message is and how to deliver it in the most effective manner. Depending on the clients and their requirements, Qdesign can assist in the development and implementation of the marketing and branding approaches, both in-house and through outsourcing.