JUNE 2008
officeinsight™ Article 6.2.08

Qdesign Brings 8 New Products to market at NeoCon 2008
I preferred the name Quicksilver, but no one asked me when they changed the name to Qdesign, perhaps in keeping with the need for brevity that has developed along with text messaging with the younger generations. Of course, it's good to keep up with the times, as founder Mark Stenftenagel and Sal Graziano aimed to do when they established the
company in 1994. The object was to build a firm driven by a truly innovative approach to product design.

Qdesign, Oakbrook, IL., and a division of Whitney, Inc., has developed products for
some of the leading furniture manufacturers. Still, it has been able to hold true to its core
design-driven principles and the belief that design can solve problems and provide
solutions for companies.

"Qdesign works very hard," said Mr. Stenftenagel, "to bring its clients visions to reality. And they do so in a way that is sensible, productive and sustainable." Qdesign is a well-integrated team of seasoned professionals dedicated to their many crafts. They're always looking for a better way to build, a better design solution to apply to a clients challenge or creating a unique aesthetic approach that makes a statement. "For the Q-Team," said the firm, "it's all about taking it to the next level. Not just for today, but for tomorrow. Creating products and relationships that will endure for years to come."

Acknowledging that taking products to the next level requires the proper foundation and support in the marketplace, Qdesign also provides services for all aspects of the office furniture industry such as:

• Product Rationalization
• Engineering
• Manufacturing
• Branding
• Development
• Sourcing
• Distribution Startegies
• Marketing

Support for these services is provided by the strategic partners network created by Qdesign that enables them to utilize highly specialized professionals from various related industries, from model makers to engineering firms to the branding and marketing services provided by Michael Pantuso Design. The result is a service and business approach to office furniture that is as unique and innovative as the products they design.

This year at NeoCon 08, Qdesign will introduce 8 new products for 7 manufacturers:

• A unique and innovative training table for Berco Inc.
• A full family of contemporary lounge seating for Campbell Contract
• A companion to last years award-winning Berlin Lounge Seating for David Edward
• Workplace solutions for HON
• A modular European influenced case-goods grouping for Jofco that is designed to integrate with the DIRTT demountable wall system
• A redesign of an existing Lesro product line
• A distinctive design for a complete conference grouping for Paoli that incorporates
  metal and wood elements as well as a wood and upholstered lounge seating group unique in it's architectural use of these materials

After the event, Qdesign will be working to complete a full conference line with accessories
for CCN as well as another series of accessories for yet another manufacturer.
"But it doesn't end there and it doesn't end with the product."

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